"DIA"

‘dia’ , iya dia adalah seseorang yang kini kudambakan , hadirnya membuat hariku menjadi lebih berwarna , sekalipun hanya ada hitam putih di hidupku dia tetap menjadi warna favorit untukku. Nama mu adalah bukti bahwa tidak setiap kata harus berbalut nada untuk terdengar indah , karna hanya dengan menyebut namamu membuat setiap melodi di hati ini berirama dengan kencang. Aku tidak tau magis apa yang kau punya membuat diriku menjadi kecanduan hanya untuk melihat senyummu , wajah yang sedikit galak , tubuh yang mungil , dan bibir yang memerah , namun aku bisa melihat senyum yang indah di balik itu semua. ‘dia’ , iya dia adalah seseorang yang kini membuat identitas ku menjadi pemuja rahasia , aku tak cukup berani untuk bertegur sapa dengan dia , keindahannya yang membuat ku takut untuk semakin jatuh hati padanya , aku takut rasa tidak ingin kehilangan itu muncul dan membuat hari ku yang indah saat melihatmu seketika berubah menjadi malam yang kelam , apa yang kulakukan? Aku hanya bisa mencoret sedikit pena di atas secarik kertas untuk mengekspresikan isi hatiku , menulis semua hal indah tentang dirimu agar kelak aku takkan lupa bahwa pernah ada ‘dia’ di dalam hidupku , pemuja rahasia? Aku tak masalah dengan gelar itu , indahmu bagaikan bunga yang bermekaran di musim semi tak pantas untuk ku miliki yang hanya seorang yang bergelut dengan mimpi mimpinya. ‘dia’ , iya dia semakin ku pandang semakin ku mengaguminya , aku berfikir seberapa beruntungnya lelaki di luar sana yang mendapat cinta dia , dapat menghabiskan waktu bersama dia , dapat berbicara hingga berjam jam , dapat melakukan semua hal baknya orang yang menjalin hubungan , aku harap lelaki itu tidak menyianyiakan dia :) karna sesungguhnya pasti banyak orang sepertiku diluar sana yang berfantasi untuk memiliki dia , menggenggam tangannya , mendengar semua keluh kesah dia , menyiapkan bahu saat dia menangis , dan tertawa bersama saat dia bahagia. ‘dia’ , iya dia yang terlalu indah untuk dilewatkan , terlalu indah untuk dikagumi , dan pastinya terlalu indah untukku. Aku sesali pertemuan kita , karna aku tau suatu saat aku akan kehilangan bayanganmu , aku tak punya cukup waktu banyak untuk terus bersembunyi di balik bayanganmu , namun aku juga tak terlalu berani untuk keluar dari bayanganmu. Aku nikmati peranan menjadi bayangan ini , setidaknya aku akan selalu ada di setiap langkahmu , melihatmu dari kejauhan , kejauhan yang mungkin bahkan tak pernah bisa kau lihat. ‘dia’ , iya dia yang membuat mimpiku menjadi bertambah satu lagi , namun kurasa aku hanya akan menikmati indah ini dalam mimpiku saja. Terkadang aku senang hidup didalam mimpi mimpi ku , karna hanya dalam mimpiku kau hidup dan nyata. Banyak mimpi yang ingin kuwujudkan namun banyak juga mimpi yang selamanya akan kubiarkan menjadi mimpi , hanya untuk membuat mu abadi dalam memori. ‘dia’, iya dia semakin ku memikirkannya semakin ku gila karnanya , terdengar aneh memang karna rasa kagum ini datang begitu cepat , tapi inilah realita kita tidak pernah tau akan kagum dengan siapa , apakah kagum ini akan berubah menjadi cinta? Aku tidak pernah tau , tapi aku harap tidak karna aku tidak ingin memiliki seseorang yang suatu saat akan pergi , I don’t need temporary people in my life :) ‘dia’ , iya dia yang selalu ingin ku gapai , seperti bintang dilangit yang merindukan bulan di malam hari , tak mampu bersinar jika tak ada pantulan cahayanya , senangku ingin ku lukis di langit malam yang tenang karna aku tau sejauh apa kamu di sana kita masih tetap memandang langit yang sama , namun apa kita juga menunjuk bintang yang sama? ‘dia , iya selalu ‘dia’ hingga saat ini , tak pernah berubah sedetikpun sekalipun ku memejamkan mata bayangmu semakin nyata. ‘dia’ adalah alasan dari semua puisi yang kutulis , alasan dari semua lagu yang ku nyanyikan , alasan dari semua pertanyaan kenapa aku terus memandang langit malam , ya dan hanya ada satu jawaban yaitu ‘dia’. Jadilah langitku tempat sang bintang bersandar dan bersinar , memberi harapan bahwa akan selalu ada esok yang lebih baik melalui indahmu , memberi jawaban kenapa aku harus terbangun di hari esok untuk kembali menghirup udara segar dan setia menanti malam datang agar sang bintang dapat kembali menghias langit malamnya. Aku bukanlah penulis yang baik , karena itu bukan perasaan yang tersurat inilah yang aku ingin engkau rasakan , tapi perasaan yang tersirat selama ini yang mungkin tak pernah kau rasakan , aku hanya menuangkan sedikit gundah ku di atas kertas ini karna langit malam ku yang semakin menjauh , yang hingga saat ini aku masih bertanya akankah kau membaca tulisanku ini? Atau ini akan menjadi tulisan tentang ‘dia’ dan tak pernah kau baca? Atau bahkan kau tak tahu kalau aku ada? Ini ‘aku’ orang yang menulis tulisan ini untuk ‘dia’ , orang yang menggilai setiap senyuman ‘dia’ , sadarilah bahwa ‘aku’ ada , dengan begitu sudah lebih dari cukup untuk membuat ku bahagia.  Senyum mu terekam abadi dalam sebuah ruang yang bernama kenangan , tetaplah disini , tetaplah menjadi ‘dia’ di alam bawah sadarku :)

Video Campaign (COPYWRITING)

Assignment from Mr.Romel Noverino to make a Video Campaign about global warming, social issues, say no to drugs, etc. My group choose to make a video campaign about say no to drugs, because there are so many people including teenagers who addicted to drugs. We hope our video can give an information about how danger drugs is. Using drugs is not cool, it's just a way to hell, be happy be healthy and live your life! So enjoy our video :)

https://www.youtube.com/watch?v=mmhb35XIsLY

40 BASIC ADS PERSUASION TECHNIQUES

1.Association 

 This persuasion technique tries to link a product, service, or idea with something already liked or desired by the target audience, such as fun, pleasure, beauty, security, intimacy, success, wealth, etc. The media message doesn’t make explicit claims that you’ll get these things; the association is implied. Association can be a very powerful technique. A good ad can create a strong emotional response and then associate that feeling with a brand (family = Coke, victory = Nike). This process is known as emotional transfer. Several of the persuasion techniques below, like Beautiful people, Warm & fuzzy, Symbols andNostalgia, are specific types of association. 

 

  2. Bandwagon

  Many ads show lots of people using the product, implying that "everyone is doing it" (or at least, "all the cool people are doing it"). No one likes to be left out or left behind, and these ads urge us to "jump on the bandwagon.” Politicians use the same technique when they say, "The American people want..." How do they know.

3. Beautiful

 People Beautiful people uses good-looking models (who may also be celebrities) to attract our attention. This technique is extremely common in ads, which may also imply (but never promise!) that we’ll look like the models if we use the product.   
              

 

4. Bribery

  This technique tries to persuade us to buy a product by promising to give us something else, like a discount, a rebate, a coupon, or a "free gift.” Sales, special offers, contests, and sweepstakes are all forms of bribery. Unfortunately, we don’t really get something for free -- part of the sales price covers the cost of the bribe.

5. Celebrities 
  (A type of Testimonial – the opposite of Plain folks.) We tend to pay attention to famous people. That’s why they’re famous! Ads often use celebrities to grab our attention. By appearing in an ad, celebrities implicitly endorse a product; sometimes the endorsement is explicit. Many people know that companies pay celebrities a lot of money to appear in their ads (Nike’s huge contracts with leading athletes, for example, are well known) but this type of testimonial still seems to be effective.    

6. Experts
 (A type of Testimonial.) We rely on experts to advise us about things that we don’t know ourselves. Scientists, doctors, professors and other professionals often appear in ads and advocacy messages, lending their credibility to the product, service, or idea being sold. Sometimes, “plain folks” can also be experts, as when a mother endorses a brand of baby powder or a construction worker endorses a treatment for sore muscles. 

7. Explicit claims
  Something is "explicit" if it is directly, fully, and/or clearly expressed or demonstrated. For example, some ads state the price of a product, the main ingredients, where it was made, or the number of items in the package – these are explicit claims. So are specific, measurable promises about quality, effectiveness, or reliability, like “Works in only five minutes!” Explicit claims can be proven true or false through close examination or testing, and if they’re false, the advertiser can get in trouble. It can be surprising to learn how few ads make explicit claims. Most of them try to persuade us in ways that cannot be proved or disproved.

8. Fear
 This is the opposite of the Association technique. It uses something disliked or feared bythe intended audience (like bad breath, failure, high taxes or terrorism) to promote a "solution.” Adsuse fear to sell us products that claim to prevent or fix the problem. Politicians and advocacy groupsstoke our fears to get elected or to gain support. 

9. Humor
 Many ads use humor because it grabs our attention and it’s a powerful persuasion
technique. When we laugh, we feel good. Advertisers make us laugh and then show us their product or logo because they’re trying to connect that good feeling to their product. They hope that when we see their product in a store, we’ll subtly re-experience that good feeling and select their product. Advocacy messages (and news) rarely use humor because it can undermine their credibility; an exception is political satire. 

10. Intensity
  The language of ads is full of intensifiers, including superlatives (greatest, best, most, fastest, lowest prices), comparatives (more, better than, improved, increased, fewer calories), hyperbole (amazing, incredible, forever), exaggeration, and many other ways to hype the product.

11. Maybe

  Unproven, exaggerated or outrageous claims are commonly preceded by "weasel words" such as may, might, can, could, some, many, often, virtually, as many as, or up to. Watch for these words if an offer seems too good to be true. Commonly, the Intensity and Maybe techniques are used together, making the whole thing meaningless.

12. Plain folks 

 (A type of Testimonial – the opposite ofCelebrities.) This technique works because we may believe a "regular person" more than an intellectual or a highly-paid celebrity. It’s often used to sell everyday products like laundry detergent because we can more easily see ourselves using the product, too. The Plain folks technique strengthens the down-home, "authentic" image of products like pickup trucks and politicians. Unfortunately, most of the "plain folks" in ads are actually paid actors carefully selected because they look like "regular people.” 

13. Repetition

 Advertisers use repetition in two ways: Within an ad or advocacy message, words, sounds or images may be repeated to reinforce the main point. And the message itself (a TV commercial, a billboard, a website banner ad) may be displayed many times. Even unpleasant ads and political slogans work if they are repeated enough to pound their message into our minds.

14. Testimonials
 Media messages often show people testifying about the value or quality of a product, or endorsing an idea. They can be experts, celebrities, or plain folks. We tend to believe them because they appear to be a neutral third party (a pop star, for example, not the lipstick maker, or a community member instead of the politician running for office.) This technique works best when it seems like the person “testifying” is doing so because they genuinely like the product or agree with the idea. Some testimonials may be less effective when we recognize that the person is getting paid to endorse the product. 

15. Warm and fuzzy 

  This technique uses sentimental images (especially of families, kids and animals) to stimulate feelings of pleasure, comfort, and delight. It may also include the use of soothing music, pleasant voices, and evocative words like "cozy" or "cuddly.” The Warm & fuzzy

 

16. The big lie

 According to Adolf Hitler, one of the 20th century’s most dangerous propagandists, people are more suspicious of a small lie than a big one. The Big Lie is more than exaggeration or hype; it’s telling a complete falsehood with such confidence and charisma that people believe it. Recognizing The Big Lie requires "thinking outside the box" of conventional wisdom and asking the questions other people don’t ask. 

17. Charisma  

 Sometimes, persuaders can be effective simply by appearing firm, bold, strong, andconfident. This is particularly  true in political and advocacy messages. People often follow charismatic leaders even when they disagree with their positions on issues that affect them.

18. Euphemism

  While the Glittering generalities and Name-calling techniques arouse audiences with vivid, emotionally suggestive words, Euphemism tries to pacify audiences in order to make an unpleasant reality more palatable. Bland or abstract terms are used instead of clearer, more graphic words. Thus, we hear about corporate "downsizing" instead of "layoffs," or "enhanced interrogation techniques" instead of "torture.”

19. Extrapolation.

 Persuaders sometimes draw huge conclusions on the basis of a few small facts. Extrapolation works by ignoring complexity. It’s most persuasive when it predicts something we hope can or will be true.Persuaders sometimes draw huge conclusions on the basis of a few small facts.

20.  Flattery
  Persuaders love to flatter us. Politicians and advertisers sometimes speak directly to

us: "You know a good deal when you see one." "You expect quality." "You work hard for a living." "You deserve it." Sometimes ads flatter us by showing people doing stupid things, so that we’ll feel smarter or superior. Flattery works because we like to be praised and we tend to believe people we like. (We’re sure that someone as brilliant as you will easily understand this technique!)

21. Glittering generalities 
 This is the use of so-called "virtue words" such as civilization, democracy, freedom, patriotism, motherhood, fatherhood, science, health, beauty, and love. Persuaders use these words in the hope that we will approve and accept their statements without examining the evidence. They hope that few people will ask whether it’s appropriate to invoke these concepts, while even fewer will ask what these concepts really mean.

22. Name-calling
 This technique links a person or idea to a negative symbol (liar, creep, gossip,etc.). It’s the opposite of Glittering generalities. Persuaders use Name-calling to make us reject the person or the idea on the basis of the negative symbol, instead of looking at the available evidence. A subtler version of this technique is to use adjectives with negative connotations (extreme, passive, lazy, pushy, etc.) Ask yourself: Leaving out the name-calling, what are the merits of the idea itself? 

23. New

  We love new things and new ideas, because we tend to believe they’re better than old things and old ideas. That’s because the dominant culture in the United States (and many other countries) places great faith in technology and progress. But sometimes, new products and new ideas lead to new and more difficult problems.

24. Nostalgia

  This is the opposite of the New technique. Many advertisers invoke a time when life was simpler and quality was supposedly better ("like Mom used to make"). Politicians promise to bring back the "good old days" and restore "tradition." But whose traditions are being restored? Who did they benefit, and who did they harm? This technique works because people tend to forget the bad parts of the past, and remember the good.

25. Rhetorical questions

  These are questions designed to get us to agree with the speaker. They are set up so that the “correct” answer is obvious. ("Do you want to get out of debt?" "Do you want quick relief from headache pain?" and "Should we leave our nation vulnerable to terrorist attacks?" are all rhetorical questions.) Rhetorical questions are used to build trust and alignment before the sales pitch.

26. Scientific evidence

  This is a particular application of the Expert technique. It uses the paraphernalia of science (charts, graphs, statistics, lab coats, etc.) to "prove" something. It often works because many people trust science and scientists. It’s important to look closely at the "evidence," however, because it can be misleading.

27. Simple solution

  Life is complicated. People are complex. Problems often have many causes, and they’re not easy to solve. These realities create anxiety for many of us. Persuaders offer relief by ignoring complexity and proposing a Simple solution. Politicians claim one policy change (lower taxes, a new law, a government program) will solve big social problems. Advertisers take this strategy even further, suggesting that a deodorant, a car, or a brand of beer will make you beautiful, popular and successful.

28. Slippery slope

  This technique combines Extrapolation and Fear. Instead of predicting a positive future, it warns against a negative outcome. It argues against an idea by claiming it’s just the first step down a “slippery slope” toward something the target audience opposes. ("If we let them ban smoking in restaurants because it’s unhealthy, eventually they’ll ban fast food, too." This argument ignores the merits of banning smoking in restaurants.) The Slippery slope technique is commonly used in political debate, because it’s easy to claim that a small step will lead to a result most people won’t like, even though small steps can lead in many directions.

29. Symbols

  Symbols are words or images that bring to mind some larger concept, usually one with strong emotional content, such as home, family, nation, religion, gender, or lifestyle. Persuaders use the power and intensity of symbols to make their case. But symbols can have different meanings for different people. Hummer SUVs are status symbols for some people, while to others they are symbols of environmental irresponsibility.

30. Ad hominem

  Latin for "against the man," the ad hominem technique responds to an argument by attacking the opponent instead of addressing the argument itself. It’s also called "attacking the messenger.” It works on the belief that if there’s something wrong or objectionable about the messenger, the message must also be wrong.

31. Analogy

  An analogy compares one situation with another. A good analogy, where the situations are reasonably similar, can aid decision-making. A weak analogy may not be persuasive, unless it uses emotionally-charged images that obscure the illogical or unfair comparison.

                                                                                   

 

32. Card stacking

  No one can tell the whole story; we all tell part of the story. Card stacking, however, deliberately provides a false context to give a misleading impression. It "stacks the deck," selecting only favorable evidence to lead the audience to the desired conclusion.

 

33. Cause vs. Correlation

  While understanding true causes and true effects is important, persuaders can fool us by intentionally confusing correlation with cause. For example: Babies drink milk. Babies cry. Therefore, drinking milk makes babies cry.

34. Denial

  This technique is used to escape responsibility for something that is unpopular or controversial. It can be either direct or indirect. A politician who says, "I won’t bring up my opponent’s marital problems," has just brought up the issue without sounding mean.

35. Diversion

  This technique diverts our attention from a problem or issue by raising a separate issue, usually one where the persuader has a better chance of convincing us. Diversion is often used to hide the part of the story not being told. It is also known as a “red herring.” 
  

36. Group dynamics

  We are greatly influenced by what other people think and do. We can get carried away by the potent atmosphere of live audiences, rallies, or other gatherings. Group dynamics is a more intense version of the Majority belief and Bandwagon techniques.

37. Majority belief 

  This technique is similar to the Bandwagon technique. It works on the assumption that if most people believe something, it must be true. That’s why polls and survey results are so often used to back up an argument, even though pollsters will admit that responses vary widely depending on how one asks the question.

38. Scapegoating

  Extremely powerful and very common in political speech, Scapegoating blames a problem on one person, group, race, religion, etc. Some people, for example, claim that undocumented (“illegal”) immigrants are the main cause of unemployment in the United States, even though unemployment is a complex problem with many causes. Scapegoating is a particularly dangerous form of the Simple solution technique. Introduction to Media Literacy – p. 12

  

39. Straw man
        This technique builds up an illogical or deliberately damaged idea and presents it as something that one’s opponent supports or represents. Knocking down the "straw man" is easier than confronting the opponent directly.

40. Timing
          Sometimes a media message is persuasive not because of what it says, but because of when it’s delivered. This can be as simple as placing ads for flowers and candy just before Valentine’s Day, or delivering a political speech right after a major news event. Sophisticated ad campaigns commonly roll out carefully-timed phases to grab our attention, stimulate desire, and generate a response.